Privacy Policy

1. Who We Are

AlixirNova Real Estate L.L.C ("AlixirNova", "we", "us", or "our") is a RERA-registered real estate brokerage operating in Dubai, United Arab Emirates (RERA No. 56011). Our registered office is at Arzoo Building, M-12/93, Al Qusais 2, Dubai, UAE.

For privacy enquiries, contact us at [email protected] or call +971 50 786 5305.

2. Information We Collect

Information you provide directly

• Full name, email address, and phone number submitted via our contact or enquiry forms
• Property preferences, budget range, and investment goals shared during consultations
• Identification documents required for property transactions under UAE law
• Communication records including emails, WhatsApp messages, and call notes

Information collected automatically

• IP address, browser type, and device information when you visit our website
• Pages visited, time spent, and referring URLs (via analytics tools)
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

We use your personal data for the following purposes:

• To respond to your enquiries and provide property consultations
• To match you with suitable properties based on your preferences
• To facilitate property transactions and comply with RERA and DLD requirements
• To send you relevant property listings, market updates, and promotional material (with your consent)
• To improve our website experience and analyse traffic patterns
• To comply with our legal and regulatory obligations under UAE law

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract performance — when processing is necessary to complete a property transaction or service you have requested
• Legitimate interests — to operate and improve our business, prevent fraud, and send relevant communications to existing clients
• Legal obligation — to comply with RERA, Dubai Land Department, and UAE Federal Law No. 45 of 2021 on Personal Data Protection
• Consent — for marketing communications where required

5. Sharing Your Information

We do not sell or rent your personal data. We may share it with:

• Property developers — to process reservations and off-plan bookings on your behalf
• Dubai Land Department (DLD) and RERA — as required by law for transaction registration
• Service providers — including CRM platforms, email services, and analytics tools operating under data processing agreements
• Legal and regulatory authorities — when required by UAE law or court order

All third parties are required to handle your data securely and only for the purposes we specify.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by UAE law. Transaction records are typically retained for a minimum of 5 years in accordance with DLD and anti-money laundering regulations. Marketing data is retained until you withdraw consent.

7. Cookies

Our website uses cookies to enhance your browsing experience and analyse site traffic. Cookies are small text files stored on your device. We use:

• Essential cookies — necessary for the website to function correctly
• Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)
• Marketing cookies — to deliver relevant property listings and advertisements

You can manage or disable cookies through your browser settings. Disabling essential cookies may affect site functionality.

8. Your Rights

Under UAE Federal Law No. 45 of 2021 on Personal Data Protection, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data where no legal obligation requires us to retain it
• Withdraw consent for marketing communications at any time
• Object to processing based on legitimate interests
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted communications, restricted staff access, and regular security reviews. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. International Transfers

Your data is primarily processed within the UAE. Where data is transferred to service providers outside the UAE, we ensure appropriate safeguards are in place in accordance with applicable data protection regulations.

11. Third-Party Links

Our website may contain links to third-party websites (e.g. developer portals, property portals). We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before submitting any personal data.

12. Children's Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us immediately and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page indicates when the most recent changes were made. We encourage you to review this page periodically.

14. Contact Us

If you have questions, concerns, or complaints about how we handle your personal data, please contact us:

• Email: [email protected]
• Phone: +971 50 786 5305
• Address: Arzoo Building, M-12/93, Al Qusais 2, Dubai, UAE
• WhatsApp: +971 50 786 5305